Niche marketing is your sure route to market leadership as a luxury real estate marketing professional. When you are secure within your niche and stay focused there you will discover that other niche leaders are not really your competition. Therefore, there is plenty of room at the top.Niche market leaders are not in competition with their counterparts. This is a very important concept to grasp. They only compete with others within their niche. See how this plays out in the American Idol competition.
In 2008 runner ups, David Archuleta and David Cook (who won the prize) went on to be very successful in their respective niches. Archuleta sold close to 1,000,000 copies of his first album to an adoring younger teenage fan base. The first post-Idol album of Cook, the rock singer/song writer, was certified Platinum. With completely different audiences were these two artists actually competitors outside of the Idol contest?
Wednesday, March 16, 2011
David and a luxury home?
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